X-Frontier
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What we offer

What a collaboration with us can include

The format is agreed individually for each creator and each brand.

  • Original products

    Sportswear, footwear, sports nutrition and accessories from international brands — to wear, test and talk about honestly.

  • Paid collaborations

    Campaigns and integrations, with terms agreed with you before any work starts.

  • Early access to new brands

    Be among the first in the region to present brands that are just launching in the Gulf.

  • Long-term partnerships

    Ongoing work with a brand for creators whose audience and style are the right fit.

  • Giveaways for your audience

    Products for contests and community activations on your channels.

  • Content support

    Product information, key facts and visuals in English and Arabic, so your content is accurate.

Who we are looking for

Creators with an audience in the Gulf

Big or small, what matters is an engaged audience that trusts you. Instagram, TikTok, YouTube, Snapchat, X — wherever your community is.

  • Fitness & training

    Gym, home workouts, functional training and body transformation.

  • Running & outdoor

    Road running, trail, cycling, hiking and endurance sports.

  • Football & team sports

    Players, coaches, fan content and grassroots sport.

  • Health & nutrition

    Healthy eating, sports nutrition and an active everyday routine.

  • Lifestyle & streetwear

    Sneakers, athleisure and sport-inspired everyday style.

  • Athletes & coaches

    Professional and amateur athletes, personal trainers and club coaches.

How it works

From application to first collaboration

  1. 01

    Application

    Fill in the short form below. It takes a couple of minutes.

  2. 02

    Review

    We look at your content, your audience and the brands that would suit you.

  3. 03

    Conversation

    If there is a fit, we contact you by email or WhatsApp to discuss ideas.

  4. 04

    Agreement

    Format, timing and terms are agreed with you in advance.

  5. 05

    Content

    You receive the products and create content in your own style.

  6. 06

    Next projects

    Creators we enjoy working with are first in line for new brands and campaigns.

FAQ

Questions creators ask

Is there a minimum number of followers?

No. We work with creators of every size. An engaged audience and quality content matter more to us than follower count.

Which countries do you work with?

We are looking for creators based in, or with an audience in, the UAE, Saudi Arabia, Qatar, Kuwait, Oman and Bahrain. If you live elsewhere but your audience is in the Gulf, apply as well.

What are the terms of collaboration?

They depend on the brand, the campaign and the format, so we agree them individually with each creator after reviewing the application.

Which brands and products will I work with?

Sportswear, footwear, sports nutrition, vitamins and accessories from the brands in our portfolio and the brands we launch in the region. We share the details when we discuss a specific project.

Can I create content in Arabic?

Yes — in Arabic, English or both. We support content in both languages.

What happens after I apply?

Our team reviews every application. If there is a suitable project, we will contact you by email or WhatsApp. If not right now, we may come back to you when a campaign that fits your channel comes up.

Apply to collaborate

Who can apply
Content creators, athletes and coaches with an audience in the GCC
Languages
Arabic and English
Questions
hello@xfrontier.ae
Working hours
Sunday–Thursday, 9:00–18:00 GST

Tell us about your channel

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